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September 18 2025
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Wet pet food plays an important role in providing a nutritious and palatable diet for pets. With its high moisture content and soft texture, it supports hydration and is easy to consume. As pet parents increasingly look for high-quality, natural, and health-promoting options, the wet pet food segment continues to evolve in response.
In this Bitesize Insights paper, IQI’s Sales Manager Wet pet food, Rick Houtepen, explores the current state of the market. He discusses key trends and explains how functional ingredients help address industry challenges.
