Surf & turf: where fine dining meets pet nutrition

November 04 2025 - News

There are few who can resist a good surf & turf: the rich, meaty flavor of tender beef, the delicate umami of shrimp. Together, they capture the essence of luxury and fine dining. But it’s not only humans who appreciate this culinary classic. That’s why IQI brings the same sense of luxury to pet nutrition with premium ingredients that elevate taste, aroma, and nutritional value. 

On the menu: dried shrimp and dried beef 

Surf & turf brings together the best land and sea have to offer. In pet nutrition, we apply that same principle. By combining our premium ingredients dried shrimp and dried beef, formulators can create premium recipes with complementary nutritional profiles and an irresistible taste. 
 
For the surf, IQI offers dried shrimp, a human-grade shrimp powder containing more than 50% protein. The powder is produced in Norway from wild-caught shrimp (Pandalus borealis) from the North Atlantic Ocean (MSC-certified). The product is natural and prepared from freshly cooked, dried, hand-peeled and milled shrimp heads, before being micro-milled, sieved, and packed.  
 
When it comes to the turf, IQI’s dried beef is an excellent choice. Sourced from EU-origin beef and produced in a human-grade facility, this ingredient is derived during the processing of fresh beef bones for the extraction of gelatin. A soluble beef protein is extracted, partially defatted, and carefully spray-dried into a fine powder that contains over 70% protein. The final product is high in protein, low in ash and very palatable. 

Best of both worlds 

IQI offers formulators the best of land and sea. Combining the benefits of shrimp and beef not only enhances palatability and nutritional value, but also aligns with two major industry trends: humanization and premiumization. To support formulators in this challenge, IQI offers the best land and sea ingredients. After all, what better way to reflect these trends than putting one of our own favorite dishes on the menu for cats and dogs? 

Ready to level up your pet food formulations? 

Looking to bring the luxury of surf & turf to your pet food formulation? Get in touch to see how IQI’s premium ingredients can support your brand.