IQI strengthens strategy with new Sales Manager North America

July 28 2025 - News

IQI Trusted Petfood Ingredients proudly announces the appointment of Brooke Eiler as Sales Manager North America. Having joined IQI on July 14^th, 2025, Brooke is keen to contribute to IQI’s continued commercial success. Her appointment underscores IQI’s growth and ambition to strengthen its presence in the pet food market, especially in North America.

Extensive experience in driving growth and enhancing teams

Brooke brings extensive sales and management experience in premium ingredients. “We’re thrilled to welcome Brooke to the team,” says Arjan van Waes, CEO at IQI Trusted Petfood Ingredients. “She brings a proven ability to serve customers, drive growth, elevate brands, and lead high-performing teams. Her deep expertise in sales, marketing, and strategic planning will be a tremendous asset in accelerating our commercial impact and building our market presence in North America. Her results-driven attitude and experience in both the food and pet food industries make her an ideal fit for IQI’s future.”

Sharpening strategic focus

Brooke is enthusiastic about her new role: “I’m excited to join IQI because it perfectly aligns my passion for strategic growth with a forward-thinking company in an innovative industry,” she says. “Bringing my experience, I see a tremendous opportunity to serve customers and drive meaningful impact.”

Innovation powered by global reach

As part of the OSI Group, IQI has access to a vertically integrated supply chain for beef and poultry products, with over 50 production sites in 20 countries. Thanks to this access, IQI can tap into a pool of own raw materials and products – becoming part of OSI’s network, with hundreds of suppliers and customers. A few concepts, like bacon fat and beef MDM, have already been introduced. More innovative concepts will emerge soon.

Let’s get in touch

Thanks to OSI’s eminently high-quality standards, pet food producers like you can be guaranteed the same high standards for OSI/IQI ingredients, as well as high standards in terms of sustainability and animal welfare. We would be happy to visit you to further introduce ourselves or welcome you to one of our facilities to explore what these opportunities can do for you as a pet food producer and how we can assist you in achieving your ambitions. If you are interested in talking to me about these or other related topics, please do not hesitate to get in touch.