IQI consolidates European sales team with new Sales Director Europe Elsebeth Soendergaard

February 11 2026 - News

IQI Trusted Petfood Ingredients proudly announces the appointment of Elsebeth Soendergaard as Sales Director Europe. Going forward from February 1st, 2026, Elsebeth will lead the sales team in Europe, leveraging her insights into international business dynamics and her ability to lead teams from a value perspective. She brings years of experience in commercial roles in the pet food industry, a good network, and a strong drive to support the IQI team and customers with the IQI product portfolio.  

Extensive background in pet food 
Elsebeth has an extensive background in business development, sustainability, and leading multinational teams. Before joining IQI, she worked for more than 5 years as Chief Commercial Officer at AM Nutrition A/S. In that capacity, she has implemented strategic initiatives resulting in growth and an enhanced market position, both within and outside Europe. Previously, Elsebeth has been Key Account Manager for Vital (now United Petfood) for five years. She has held various other commercial positions prior to Vital.  

“We’re excited to welcome Elsebeth to the team,” says Arjan van Waes, CEO at IQI Trusted Petfood Ingredients. “She has exactly what we need to bring our European Sales team to the next level: a background in the pet food industry, and proven qualities as a leader who embodies our values. Her focus on results and relationships aligns with what IQI stands for as a company and will serve the interests of our customers and suppliers.”  

Strong culture makes for a strong sales team 
As Sales Director Europe, Elsebeth will help shape the future of the IQI sales team in Europe. A strong culture and value-based leadership are at the heart of this effort: “I am passionate about building organizations where well-being and ambition go hand in hand and where sustainability is seamlessly integrated into growth strategies.”  

Let’s get in touch 
“In my work, I prioritize results and relationships,” says Elsebeth. “Because when our collaboration thrives, we can create value that extends far beyond the bottom line. We will be happy to further introduce ourselves or explore what possible opportunities we see for a collaboration. Please, do not hesitate to get in touch!”