IQI appoints Chloé Champion as Sales Manager France, the UK & Ireland

March 09 2026 - News

IQI Trusted Petfood Ingredients proudly announces the appointment of Chloé Champion as Sales Manager France, the UK & Ireland. Since February 23, 2026, Chloé is responsible for further strengthening IQI’s commercial activities in these countries. Chloé brings more than 20 years of international experience in the pet food industry, combining strong technical knowledge with deep commercial understanding of the needs of pet food manufacturers, pet parents, and cats and dogs.  

Extensive background in the global pet food industry

Throughout her career, Chloé has held senior roles in business development, account management, and marketing within leading pet food ingredient companies. Most recently, she served as Business Developer Pet Food at Agronutris, where she managed the European customer portfolio, driving value propositions and innovation pipelines in close collaboration with R&D. Prior to that, she held global leading roles as key account manager, and in business development, marketing and communications at Symrise AG. 

Her deep understanding of ingredient functionality, consumer insights, and market dynamics will be a benefit for IQI customers. “Chloé has an exceptional understanding of the pet food market based on her 20 years in the industry. She is well-known in the industry. Her technical understanding brings a lot of value to our customers. We are very excited to have her on board,” says Elsebeth Soendergaard, Sales Director Europe at IQI. 

Strengthening partnerships around customer-focused strategies

In her role at IQI, Chloé will focus on strengthening long-term partnerships and supporting customers. Her previous experience and her substantial professional network will be the launching platform for her activities. Chloé: “I am passionate and result oriented. I believe that the best commercial strategies arise from a customer-focused perspective and in close collaboration with manufacturers. At IQI, I will leverage my vision and energy to benefit the collective performance.” 

As Sales Manager, Chloé is looking to expand her network even further: “If you are looking to develop your pet food brand, reach out to me!”